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Sales


Real professional photography is a personal service business that rises or falls on the practitioner's ability to build relationships with clients. Relationships are strongest when selling becomes a relaxed process that is neither threatening nor stressful.
Ann Monteith
Selling with Ease and Integrity
After relating how pricing must be tied to selling, Ann will cover these vital sales strategies and techniques:
  • Creating a selling plan that relieves sales anxieties — for both you and your client
  • How to communicate the value of artful photography through storytelling rather than selling
  • How to reset your client’s expectations about price
  • Setting sales average targets
  • Identifying sales obstacles
  • Three keys to profitable portrait sales
  • Selling with integrity
  • Establishing an “expectation of sale”
  • Facilitating the sale using image projection