Oct 2014

Framing Start-up Kit to Debut at
Boston Area Workshop - November 3-4

One of my biggest concerns about today's industry is that too many photographers are allowing images to leave the studio without being framed simply because they are not offering this service. This practice not only leaves money on the table for photographers, it also means that their images are either unlikely to be framed properly, or they will end up stuck in a closet or a drawer.

To make things easier for those who wish to offer quality framing to their clients, yesterday Jim and I took a trip to B&S Framing in Williamsport, PA, to finalize a Framing Starter Kit for photographers. I will have a sample of the kit with me at my Get Down to Business Workshop in Woburn, MA on November 3 and 4.

Jim and I have done business with B&S for as long as I can remember. It is a second-generation family business, which is now operated by Mike Corter and his wife, Jodi. Bill McGarvey, Jodi’s dad, bought the business in 1962, so the company has a long history of serving photographers.

Operating as a "chop service," B&S stocks hundreds of molding strips on site, allowing studios to purchase frames and mats on an as-needed basis in any designated size.

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Simply call or email your specifications, then B&S takes it from there; your frames are mitered and joined and shipped within 3 working days. Mats cut to size, as well as glass and a foam core backing also are available, and if you wish, B&S will insert the backing with flexible points, so that all you have to do is to bend down the points to remove the backing, insert your photograph with the backing, and push the points into place.

Mike Corter was very helpful in identifying some of the company’s most popular frames, and together we chose 18 moldings for the starter kit.

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Using a chop service has important managerial advantages:
  • Your cash flow is not tied up in sample frames, some of which inevitably go out of style.
  • You don't waste valuable storage space on sample frames.
  • Not only do your sales increase, you are assured that your work will be displayed in the homes of your clients, which helps to increase awareness of your business.
You can view the entire line of B&S frames, mats, and multi-opening products by logging on to http://bsframes.com.

If you have questions about B&S and/or wish to order a starter kit, contact Mike, or Jody, shown below, or any member of their customer service staff at 800-327-7961.

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About the B&S Framing Starter Kit

The $25 kit includes 18 sample corners and a full-color catalog. The $25 fee will be credited to your first order. For an additional $10, you can orders set of mat corners in a compact counter display that includes every mat-board color offered by B&S, the fee of which also will be credited to your first order.

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B&S and ProSelect

If you are a ProSelect user, you can add digital files of B&S frames to ProSelect, which allows you to project your images inside any B&S frame in the exact sizes you wish to sell. The combination of B&S frame corners and ProSelect’s many projection features provide an incredibly powerful sales tool that allows you to dramatically increase your bottom line.

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